Introduction
Artificial Intelligence (AI) has become a cornerstone in shaping how organizations operate, innovate, and compete. When combined with digital marketing, AI empowers companies to personalize customer experiences, optimize campaigns, and predict consumer behavior with accuracy. On the other hand, corporate governance ensures transparency, accountability, and ethical business practices that build trust with stakeholders.
This 5-day training program bridges the worlds of AI-powered digital marketing and corporate governance frameworks. It provides participants with practical insights into how organizations can leverage AI technologies for marketing growth while ensuring compliance, accountability, and long-term sustainability. Delivered by Gentex Training Center, this course offers a balanced perspective, combining technical marketing applications with governance best practices, making it a valuable experience for professionals across industries.
AI–Digital Marketing and Corporate Governance Course Objectives
- Understand the role of AI in shaping modern digital marketing strategies.
- Explore how data-driven tools enhance decision-making and customer engagement.
- Learn methods for integrating AI into marketing campaigns for higher efficiency.
- Gain awareness of governance structures that support ethical digital transformation.
- Analyze the risks, challenges, and regulatory issues surrounding AI adoption.
- Build strategies that balance innovation, compliance, and organizational accountability.
- Design governance frameworks that ensure marketing operations align with corporate values and legal standards.
- Strengthen their ability to link AI-driven growth with sustainable corporate governance practices.
Course Methodology
The course is designed with a mix of lectures, case studies, group discussions, and hands-on exercises. Real-world examples from global industries are used to highlight how AI is transforming digital marketing, and how governance principles can guide its responsible use.
Who Should Take This Course
- Marketing managers and executives
- Corporate governance and compliance officers
- Business strategists and analysts
- IT and digital transformation leaders
- Entrepreneurs and corporate decision-makers
- Professionals seeking to enhance both marketing impact and governance integrity
AI–Digital Marketing and Corporate Governance Course Outlines
Day 1 – Foundations of AI and Digital Marketing
- Evolution of Artificial Intelligence and its role in marketing
- Understanding digital consumer behavior in the AI era
- Big data, analytics, and customer insights
- Case examples of AI-driven marketing strategies
Day 2 – Tools and Applications of AI in Digital Marketing
- Machine learning and predictive analytics for marketing
- Personalization and customer experience through AI
- Chatbots, virtual assistants, and automated customer support
- Programmatic advertising and AI-based media buying
Day 3 – Corporate Governance and Digital Transformation
- Principles of good governance and accountability
- Governance in the context of digital disruption
- Risk management in AI-powered operations
- Legal and ethical considerations in digital marketing campaigns
Day 4 – Integrating AI and Governance for Sustainable Growth
- Balancing innovation with compliance and transparency
- Frameworks for monitoring AI-driven marketing practices
- The role of boards and executives in overseeing AI adoption
- Stakeholder trust and reputation management
Day 5 – Practical Applications, Case Studies, and Future Outlook
- Real-world corporate case studies on AI and governance
- Group activity: Designing an AI-based marketing strategy with governance safeguards
- Future trends: AI regulations, ESG integration, and ethical leadership
- Wrap-up discussions and key takeaways for organizational application
Conclusion
By successfully completing this course with Gentex Training Center, participants will develop a deep understanding of how AI and digital marketing innovations can be harnessed while embedding strong corporate governance principles. They will leave with practical skills to design responsible strategies that drive growth, strengthen stakeholder trust, and ensure sustainable success.
